Amazon debuts a commercial project showcasing its Virtual Try On technology for footwear. The campaign, produced by Stink Films Prague, highlights the integration of augmented reality within the mobile shopping experience.
The film follows individuals in urban settings as they navigate the application, demonstrating the real-time functionality of the digital interface. The execution utilizes live-action technique interspersed with clean VFX / visual effects to illustrate the consumer experience of swapping sneaker styles via mobile device.
