Amazon: Virtual Try On Shoe
Brand
Date
Jun 2023
Description
Amazon debuts a commercial project showcasing its Virtual Try On technology for footwear. The campaign, produced by Stink Films Prague, highlights the integration of augmented reality within the mobile shopping experience. The film follows individuals in urban settings as they navigate the application, demonstrating the real-time functionality of the digital interface. The execution utilizes live-action technique interspersed with clean VFX / visual effects to illustrate the consumer experience of swapping sneaker styles via mobile device.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Background
Street
Context
Advertising Campaign
Associated creatives
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