Amazon: Every Day Better
Brand
Date
May 2023
Description
Amazon presents 'Every Day Better,' a commercial campaign centered on the rhythms of contemporary domestic life. The narrative follows a mother navigating the logistical demands of a household, using the Amazon mobile platform to source essential goods that facilitate play and creativity for her children. The film, produced by MJZ with creative development by 72andSunny LA, leans into a live-action technique to ground the story in relatable family dynamics. Through warm interior lighting and a cinematic aesthetic, the project highlights the role of retail convenience within the home environment, emphasizing the intersection of digital service and daily interaction.
Style
Horizontal, Cinematic, Warm
Industries
Color
Navy
Beige
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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