Amazon
Don’t get media envy, get Amazon Ads
May 2024
Amazon explores the contrast between professional digital strategy and home-viewing habits in its 'Don’t get media envy, get Amazon Ads' campaign. The spot follows a professional in a busy office environment before transitioning to a relaxed evening at home, positioning the platform as a bridge between business-facing promotional tools and consumer media engagement. Produced by Magna Studios with creative development from Anomaly NY, the project employs a live-action technique to ground the narrative in relatable, everyday scenarios. The cinematography utilizes natural light and cinematic color grading to maintain a clean aesthetic across both the workplace and domestic settings, supported by sound design from Sonic Union and visual effects by Blacksmith.
Horizontal, Cinematic, Warm, Clean
Natural light
Enterprise & B2B Software
Office
Advertising Campaign
