Amazon

Apr 2026

Amazon's 'Breast Friend' project presents a commercial look at the role of digital health tools during early motherhood. The spot follows a new mother navigating health-related inquiries via a smartphone application within a quiet, nocturnal home environment. The execution relies on a cinematic, live-action approach that prioritizes warm, clean visuals to ground the domestic narrative. By focusing on intimate character interactions, the film emphasizes the utility of the platform in the context of personal recovery. Production services were provided by Anonymous Content, with post-production and VFX from Max Cooper. Arcade Edit managed the cut, while Wave Studios NY handled the music and sound design.

Horizontal, Cinematic, Warm, Clean

Natural light

Apps & Digital Platforms

Bedroom

Advertising Campaign, TVC / TV Commercial