Amazon
Boxes
Brand
ProjectBoxes
Date
Nov 2024
Description
Amazon explores the rituals of the holiday season in this commercial production, Boxes. The film captures a series of seasonal domestic preparations, moving between cozy indoor gatherings and snowy outdoor environments. Directed by Merman London, the production utilises live-action technique to lean into a cinematic visual style. The work focuses on the tangible activities of the retail period, grounding the narrative in familiar festive atmospheres.
Style
Horizontal, Cinematic, Clean
Industries
E-commerce Platforms
Background
House
Context
TVC / TV Commercial
Associated creatives
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