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Amazon Jordan Mailata, Packaging Reduction Officer 2026

About

Jordan Mailata stars in a humorous promotional campaign for Amazon Australia, appearing as the Packaging Reduction Officer inside a fulfillment center warehouse. He wears custom-made football armor crafted from Amazon cardboard boxes and prime tape, highlighting packaging sustainability. The video features dynamic handheld camera work and comedic sequences in front of conveyor rollers and storage racks. Poem Group produced the campaign, capturing Mailata's charismatic performance and playful tone.

Brand

Amazon

Project

Amazon Jordan Mailata, Packaging Reduction Officer 2026

Keywords

man in cardboard football armorcardboard football armorman in cardboard armorfootball armorman wearing cardboard armoramazon packaging reduction officer

Credits

Poem Group
Agency / Creative
Poem Group
Production

Styles

HumorousHorizontalCommercialPolished

Industries

E-commerce Platforms

Background

Warehouse

Context

Advertising Campaign
Brand Film / Corporate Video
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