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  • ·Jordan Mailata Packaging Reduction Officer for Amazon Australia
Brand
Amazon
ProjectJordan Mailata, Packaging Reduction Officer

Amazon Jordan Mailata, Packaging Reduction Officer 2026

Associated creatives

Poem Group
Poem GroupAgency / Creative
Poem Group
Poem GroupProduction

Tags

man in cardboard football armorcardboard football armorman in cardboard armorfootball armorman wearing cardboard armoramazon packaging reduction officer

Description

Jordan Mailata stars in a humorous promotional campaign for Amazon Australia, appearing as the Packaging Reduction Officer inside a fulfillment center warehouse. He wears custom-made football armor crafted from Amazon cardboard boxes and prime tape, highlighting packaging sustainability. The video features dynamic handheld camera work and comedic sequences in front of conveyor rollers and storage racks. Poem Group produced the campaign, capturing Mailata's charismatic performance and playful tone.