Amazon

Apr 2025

Amazon GTE Ads comprises a series of studio-based commercial and editorial assets designed for the brand's digital platforms. The campaign focuses on professional collaboration and modern workplace dynamics, utilizing a saturated color palette and clean studio lighting to maintain visual consistency across various digital touchpoints. Photographer Tim Zaragoza captures diverse groups and individuals interacting with laptops and retail technology tools against vibrant, gradient studio backdrops. Featuring model Ja Tawn Avant, the imagery leans into a clean, commercial aesthetic that supports the launch of retail media services and educational initiatives for Amazon's professional audiences.

Commercial, Clean, Vertical

Apps & Digital Platforms

Coloured Seamless

Advertising Campaign