Amazon: Amasongs – Don’t Get Caught
Brand
Date
Nov 2023
Description
Amazon's 'Amasongs – Don’t Get Caught' is a comedic commercial spot that leans into the lighthearted reality of workplace shopping. The narrative features a group of office workers in retro-styled attire navigating an office environment while performing a musical routine. Utilizing a live-action technique to capture the high-energy performances, the campaign highlights the premise of balancing office responsibilities with finding deals on the platform. The production was managed by Caviar London, with post-production and VFX services provided by Method and Company 3 London, and editorial work by The Den Editorial.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Mustard
Light Grey
Background
Office
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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