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Amazon: Alexa's Body

Brand
Amazon
Date

Mar 2023

Description

This campaign for Amazon introduces the company's smart device technology through a series of vignettes that shift between modern professional environments and domestic settings. The narrative follows colleagues interacting with the hardware before transitioning to domestic spaces featuring actor Michael B. Jordan. The production, led by agency and creative partner Lucky Generals with production house Hungry Man US, utilizes a clean, live-action technique to ground the device in everyday scenarios. The work emphasizes the physical presence of the smart speaker, accented by natural light and a cinematic visual approach that balances workplace clarity with personal connectivity.

Style

Horizontal, Cinematic, Clean

Techniques

Natural light

Industries
Consumer Electronics
Color
Medium Grey
Pure White
Background

Office

Context

Brand Film / Corporate Video

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