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Amazon: Alexa x Thursday Night Football: Chili

Brand
Amazon
Date

Oct 2022

Description

Amazon presents this campaign spot for Thursday Night Football, blending broadcast entertainment with domestic technology. The project features two men and a woman on a sofa navigating the intersection of spicy food and live sports, as they attempt to manage their viewing experience through voice-activated commands. The execution relies on a cinematic live-action technique, capturing candid reactions within a minimalist, warm-lit interior setting. Developed by agency Little Hands of Stone with production handled by Hungry Man UK, the spot focuses on the immediate interplay between the living room environment and broadcast technology. Sound design and music were provided by Lime Studios.

Style

Horizontal, Cinematic, Minimalist

Industries
Broadcast & TV Networks
Color
Espresso
Navy
Crimson
Background

Living Room

Context

TVC / TV Commercial

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