Amazon: Alexa: Savings In Your Hands
Brand
Date
Jan 2024
Description
Amazon presents this commercial for the Alexa app, illustrating the platform's shopping savings features through a blend of live-action and digital design. The spot focuses on the utility of the application, incorporating mobile interface elements within a set of vibrant, minimalist environments. The production, led by Hornet and Fake Studio, employs a mix of live-action technique and animation. Clean aesthetic choices and bright pastel palettes organize the visual information, framing product and grocery items alongside smartphone interfaces to demonstrate app functionality. Audio for the sequence is provided by Grayson Media.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Animation, Natural light
Industries
Background
Set-dressed
Context
TVC / TV Commercial
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