Amazon: Alexa Loses Her Voice
Brand
Date
Jan 2024
Description
Amazon explores a world without its voice assistant in this narrative-driven commercial, 'Alexa Loses Her Voice.' Developed by creative agency Lucky Generals, the campaign follows the public reaction to a temporary outage, transitioning from a routine domestic setting to a corporate response featuring an appearance by Jeff Bezos. Produced by Hungry Man US, the film utilizes clean live-action techniques and a cinematic aesthetic to ground the premise in a recognizable reality. Post-production and VFX were managed by The Mill US, while Beacon Street Studios handled the music and sound design. Media strategy was led by Initiative.
Style
Horizontal, Cinematic, Clean
Industries
Color
Beige
Jet Black
Background
Bathroom
Context
TVC / TV Commercial
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