Amazon: Alexa Loses Her Voice
Brand
Date
Feb 2020
Description
Amazon's 'Alexa Loses Her Voice' campaign explores a hypothetical scenario where the digital assistant becomes incapacitated, prompting a logistical scramble at corporate headquarters. The project uses cinematic live-action storytelling to contrast intimate domestic environments with high-pressure corporate office settings. Developed in collaboration with agency Lucky Generals, the production maintains a humorous tone throughout the narrative. Hungry Man UK managed the production, while The Den Editorial handled the post-production work to complete the piece.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Context
TVC / TV Commercial
Associated creatives
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