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Amazon: '24 Prime Day

Brand
Date

Aug 2025

Description

Amazon promotes its annual Prime Day event in this high-energy commercial featuring recording artist Megan Thee Stallion. The spot focuses on the platform’s search capabilities and promotional offerings, utilizing a humorous narrative that sees the talent shifting through a series of distinct characters and personas. The production adopts a clean, live-action technique to capture the fast-paced transitions, framed for a vertical format. Technical and creative post-production work is provided by The Mill LA, UPP Advertising, and Ethos Studio, with sound and music design handled by Lime Studios. Radical Media managed the production, while The Den Editorial oversaw the final cut.

Style

Humorous, Vertical, Commercial, Clean

Color
Jet Black
Background

Set-dressed

Context

TVC / TV Commercial

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