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ProjectBrand Identity
Pasted advertising posters on an urban wall featuring a serum bottle graphic and text, with blurred passersby in the foreground.

Brand Identity 2024

Associated creatives

AMATEUR(DOT)ROCKS
AMATEUR(DOT)ROCKSGraphic Design
Diego Diapolo
Diego Diapolo3D

Tags

advertising posterposterglass dropper bottledropper bottlebottle

Description

This image captures a large outdoor wheatpaste poster campaign pasted onto an urban wall, created as part of the Brand Identity project by AMATEUR.ROCKS. The posters display detailed typography and a centered graphic of a glass dropper bottle labeled Faith. Two pedestrians are captured in motion with a blur effect as they walk past the display on the street. The natural daylight illuminates the textured paper surface of the posters and the surrounding concrete and metal infrastructure.

Style

Editorial, Horizontal, Desaturated

Techniques

Analogue / film, Long exposure

Industries

Skincare

Color

Pure White (60%)
Jet Black (40%)

Background

Street

Context

Out of Home (OOH)