Harry Winston
Alive in the Light
Brand
ProjectAlive in the Light
Date
Aug 2026
Description
Harry Winston presents Alive in the Light, an editorial and commercial jewellery campaign that highlights the brand's diamond floral collections. The series, captured by photographer Ekin Can Bayrakdar, centres on the brilliance of diamond clusters, earrings, and bracelets set against contrasting textures and soft, natural environments. Featuring hair styling by Masayoshi Fujita and makeup by Faye Bluff, the creative direction leans into a refined, glossy aesthetic. The visuals transition between studio portraits against muted botanical motifs and outdoor settings framed by lush greenery, utilizing soft light to accentuate the fine jewellery pieces.
Style
Editorial, Warm, Clean
Techniques
Natural light
Industries
Jewellery
Color
Jet Black
Context
Advertising Campaign
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