Alexander McQueen
McQueen F/W 2025 Campaign
Brand
ProjectMcQueen F/W 2025 Campaign
Date
Aug 2025
Description
The Fall/Winter 2025 campaign for Alexander McQueen, designed by Seán McGirr, features a series of editorial portraits. Photographed and directed by Glen Luchford, the work utilizes soft light and saturated tones to emphasize the collection’s voluminous, ruffled silhouettes against a minimalist studio backdrop. Art direction by Christopher Simmonds frames the collection, with styling by Sarah Richardson. The production includes hair styling by Gary Gill, makeup by Daniel Sallstrom, and set design by Max Bellhouse, showcasing the interplay between structural garments and dynamic movement.
Style
Editorial, Horizontal, Saturated
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Amber
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
Seán McGirrDesigner
Glen LuchfordPhotographer
Glen LuchfordDirector
Sarah RichardsonFashion Editor/Stylist
Christopher SimmondsArt Director
Gary GillHair Stylist
Daniel SallstromMakeup Artist
Julia LangeCasting Director
Ama QuashieManicurist
Max BellhouseSet Designer
Alex ConsaniModel
Athiec GengModel
Chu WongModel
Libby TavernerModel
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