Alexander McQueen: McQueen F/W 2025 Campaign
Brand
Date
Aug 2025
Description
The Alexander McQueen Fall/Winter 2025 campaign, created under the direction of Seán McGirr, explores the collection through a series of dynamic editorial stills. Photographed and directed by Glen Luchford, the imagery emphasizes structural silhouettes and vibrant color palettes against a neutral studio backdrop. Art direction by Christopher Simmonds and styling by Sarah Richardson frame the collection’s voluminous, ruffled textures, utilizing soft light to highlight the intricate details of the seasonal pieces. The visual narrative features models Chu Wong, Alex Consani, Athiec Geng, and Libby Taverner in a high-contrast, saturated aesthetic.
Style
Editorial, Horizontal, Saturated
Techniques
Soft Light
Industries
Color
Amber
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
Seán McGirrDesigner
Glen LuchfordPhotographer
Glen LuchfordDirector
Sarah RichardsonFashion Editor/Stylist
Christopher SimmondsArt Director
Gary GillHair Stylist
Daniel SallstromMakeup Artist
Julia LangeCasting Director
Ama QuashieManicurist
Max BellhouseSet Designer
Alex ConsaniModel
Athiec GengModel
Chu WongModel
Libby TavernerModel
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