Album Cover

Jun 2026

In the fast-paced realm of the global music industry, crafting a cohesive visual identity for rising stars requires a delicate balance of trend-driven aesthetics and high-concept storytelling. This expansive project, captured through the lens of photographer Peter Ash Lee, serves as a masterclass in promotional music photography for groups like ILLIT and Katseye. By seamlessly blending commercial precision with editorial flair, the imagery leans into a diverse range of motifs—from the sterile, retro-futuristic clinical environments of a simulated dental office to the raw, high-octane intensity of fire-lit industrial landscapes. The execution utilizes sophisticated studio strobe lighting to maintain crisp, high-key visibility, ensuring that the eclectic mix of Y2K-inspired streetwear and avant-garde stage costumes remains the focal point. Whether capturing serene, high-contrast studio portraits or cinematic, earth-toned vignettes that channel a moody, narrative depth, the visual direction establishes a distinct presence for each performer. By integrating live-action techniques with a sharp, balanced composition, the project highlights the versatility of these entertainers. The result is a series of polished, compelling assets that underscore the importance of deliberate visual branding in media and entertainment, perfectly bridging the gap between mainstream accessibility and the high-fashion editorial polish demanded by today’s visual-first landscape.

Commercial, Commercial, Lifestyle, Lifestyle

Studio strobe, Natural light, Natural light

Music, Media & Entertainment