Ajen

Dec 2024

The Ajen brand identity project establishes a visual language for the botanical body care label, blending editorial aesthetics with functional design. The identity, developed by graphic design studio The Phoney Club, utilizes a clean and minimalist typographic system—incorporating typefaces such as Neue Montreal and PP Supply Mono—to ground the packaging and digital touchpoints. Photography by Sander Coers leans into earthy, naturalistic motifs, capturing product interactions against rugged stones and water settings. This approach is mirrored in the motion work by Hanna Wäger, which integrates live-action technique with motion graphics to highlight product textures. Web development by deardigital ensures a cohesive e-commerce experience, while production development by Aaron van Bindsbergen supports the multifaceted rollout of the brand's aesthetic.

Clean, Vertical