Ajen: Brand Identity

Dec 2024

The brand identity for Ajen establishes a cohesive visual system for a line of botanical body care products. The project spans multiple touchpoints, ranging from structural packaging design and orthographic technical drawings to a fully responsive e-commerce interface. By balancing clean, minimalist typography—specifically Neue Montreal and PP Supply Mono—with rich, earthy textures, the identity creates a distinct market presence within the beauty industry. Photography by Sander Coers grounds the project in a naturalistic aesthetic, utilizing soft, natural light to capture intimate lifestyle moments and detailed product shots in organic, water-based settings. Complementing these visuals, graphic design by The Phoney Club and motion work by Hanna Wäger introduce a cinematic fluidity to the brand’s digital presence. Development efforts by deardigital and Aaron van Bindsbergen further refine the execution, ensuring a consistent application of the brand's aesthetic across both physical packaging and web environments.

Clean, Vertical