Airbnb: Get an Airbnb, and Get a Place to Yourself

Aug 2023

Airbnb explores the benefits of private travel accommodations in its latest commercial, 'Get an Airbnb, and Get a Place to Yourself.' This campaign, developed in-house by the brand, shifts the narrative focus from traditional hospitality toward the comfort of self-contained rentals. The creative execution, handled by BUCK USA, leans into an intricate 3D render aesthetic. Through a series of miniature dioramas, the animation contrasts the chaotic nature of crowded hotel pool settings with the tranquility of private villas, utilizing a vibrant colour palette and minimalist composition to clarify the project's core message. Media planning for the project was provided by Essence Mediacom, ensuring the assets reached a broad audience across digital platforms.

Horizontal, Commercial, Polished, Minimalist

Animation, 3D render / CGI

Brand Film / Corporate Video