AIDES
Graffiti
Brand
ProjectGraffiti
Date
Dec 2024
Description
AIDES launches the Graffiti campaign, a creative public awareness initiative produced by TBWA\Paris. The work utilizes a clean, minimalist aesthetic to convey its message within a non-profit context. The project centers on an animated video, employing stop-motion animation and live-action technique to bring its narrative to life. Simple black ink drawings shift and interact across white tiled bathroom walls, favoring a sharp, high-key visual approach that emphasizes fluid motion against a static grid.
Style
Documentary, Horizontal, Clean
Techniques
Animation
Industries
Public Awareness
Context
Advertising Campaign
Associated creatives
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