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AIDES: Graffiti

Brand
Date

Dec 2024

Description

AIDES launches the Graffiti campaign, a creative project developed by TBWA\Paris focused on non-profit public awareness. The animation utilizes a stop-motion technique to bring black ink illustrations to life against a stark, tiled bathroom setting. Characterized by its clean aesthetic, the work features fluid, minimalist drawings that interact with the grid-like environment. The execution emphasizes movement and simplicity to communicate its message within the public awareness sector.

Style

Documentary, Horizontal, Clean

Techniques

Animation

Context

Advertising Campaign

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