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AFLALO

AFLALO S/S 26
BrandAFLALO
Date

Jun 2026

Description

The AFLALO S/S 26 campaign serves as a masterclass in atmospheric luxury, grounding the brand’s latest collection in the raw, elemental beauty of the coast. Through the lens of photographer Annie Lai, the project leans into a sense of quiet escapism, masterfully contrasting the lustrous, tactile qualities of silk and satin against the rugged indifference of weathered rock and granular beach sand. Under the direction of executive producer Gemma Soriano, the visual narrative utilizes natural light to elevate the editorial aesthetic, capturing everything from the fluid, caustic patterns of underwater movement to the sharp, cinematic shadows of high-noon portraits. With makeup artist Kanako Yoshida’s subtle, refined touch on model Cailane Oliveira, the styling feels both intentional and effortless, emphasizing a cohesive summer palette of mustard yellow, lime green, and deep black. The work moves seamlessly between high-fashion editorial spreads and detailed macro photography, highlighting the intricate craftsmanship of the brand’s gemstone-inlaid silver jewelry. By marrying these sophisticated silhouettes with the untamed textures of the seaside, the campaign avoids generic commercial gloss in favor of an authentic, lifestyle-driven identity. This collection effectively balances clean, minimalist lines with the tactile intensity of its environment, establishing a sensory-rich vision that feels both timeless and distinctly contemporary for the luxury fashion market.

Style

Editorial, Lifestyle

Techniques

Natural light

Industries

Luxury Fashion Houses, Fashion

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