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AFL

A League of Their Own
Brand
Date

Dec 2024

Description

AFL explores the intersection of sporting disciplines in this dynamic commercial campaign, A League of Their Own. The film brings together a series of high-intensity sequences featuring athletes as they transition between football stadiums, boxing rings, race tracks, and basketball courts. Produced by Revolver, the project leans into a cinematic visual style, utilizing a combination of wide-angle stadium captures and tight, tracking shots. George Patterson Y & R Melbourne led the creative development, while Fin Design + Effects managed the production finish. The execution relies on live-action technique and deliberate slow motion to emphasize the physicality of the players throughout the various sporting environments.

Style

Horizontal, Commercial, Action, Cinematic

Techniques

Slow motion

Industries

Football (American)

Context

TVC / TV Commercial

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