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AFL: A League of Their Own

Brand
Date

Dec 2024

Description

The AFL 'A League of Their Own' commercial highlights the intensity of athletic performance through a series of multi-sport environments. Produced by Revolver in collaboration with George Patterson Y & R Melbourne, the project features dynamic live-action footage of football players transitioning across diverse sporting venues, including basketball courts and boxing rings. Fin Design + Effects contributed to the production, which utilizes cinematic framing and slow motion to capture fast-paced sequences. The campaign centers on high-energy athletic movement, employing dramatic lighting and tracking camera work to bridge the gap between various competitive disciplines.

Style

Horizontal, Commercial, Action, Cinematic

Techniques

Slow motion

Context

TVC / TV Commercial

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