Aeyde: Aeyde Pre-Fall 24 Campaign

Oct 2024

The Aeyde Pre-Fall 24 campaign introduces a focused, high-contrast aesthetic that highlights the brand’s latest footwear and apparel through a series of editorial portraits. Featuring model Greta Hofer, the visuals leverage a minimal color palette—defined primarily by saturated reds and deep, matte blacks—to emphasize the sculptural construction of leather boots and tailored garments. Photographer Vitali Gelwich captures the collection with an emphasis on hard light and directional shadows, creating a moody, chiaroscuro-inspired atmosphere across both studio and location settings. The series leans into a clean, minimalist approach, with styling by Monika Tatalovic that uses sleek leather and textured fabrics to provide depth. Hair styling by Michael Delmas and makeup by Patrick Glatthaar complete the look, resulting in a cohesive, polished series that prioritizes clean lines and high-impact visual silhouettes.

Editorial, Vertical, Clean

Advertising Campaign