Aerie: PSA - Sarah_IGReelsTikTok
Brand
Date
Dec 2025
Description
Aerie presents this social media video campaign for Instagram Reels and TikTok, capturing a series of outdoor lifestyle moments. The project tracks an individual across diverse active environments, from wakesurfing and paddleboarding to mountain hiking and cycling near the coast. Designed for vertical platforms, the film leans into clean, natural light to emphasize outdoor movement and wellness. The edit pairs action-oriented sequences with candid reflection, utilizing live-action techniques to maintain an energetic and authentic pace. Sound design and music composition for the project were provided by MAS-Music and Strategy.
Style
Lifestyle, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Navy
Pure White
Jet Black
Background
Road
Context
Social Media / Short Form Video
Associated creatives
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