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Aerie: PSA - Sarah_IGReelsTikTok

Brand
Date

Dec 2025

Description

Aerie presents this vertical social media campaign, capturing a series of outdoor wellness activities. The project highlights an active lifestyle through sequences of wakeboarding, paddleboarding, and coastal cycling in natural light. With music and sound production by MAS-Music and Strategy, the film utilizes a clean, live-action technique to lean into a warm, lifestyle-focused aesthetic.

Style

Lifestyle, Vertical, Warm, Clean

Techniques

Natural light

Industries
Color
Jet Black
Pure White
Background

Ocean

Context

Social Media / Short Form Video

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