Aerie: Offline - Summer '21
Brand
Date
Dec 2025
Description
Aerie presents the Offline Summer '21 campaign, a promotional video series highlighting the brand's latest collection of athletic wear, swimwear, and casual apparel. The project captures a diverse cast in active, outdoor environments including beaches, wooded paths, and sunny public parks. The production leans into a documentary aesthetic, utilising natural light to maintain a warm, authentic tone throughout the live-action footage. The fast-paced edit features models engaged in sports and recreational activities, framed by upbeat music and graphic text overlays that lean into a high-energy, seasonal narrative.
Style
Documentary, Lifestyle, Vertical, Warm
Techniques
Natural light
Industries
Background
Street
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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