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Brand
Adweek x Uber
ProjectBackseat Drivers - Episode Four

Adweek x Uber Backseat Drivers - Episode Four 2026

Associated creatives

19th & Park
19th & ParkAgency / Creative

Tags

alex morganalex morgan in carwoman in striped shirtteal and white striped shirtwoman wearing sunglasses

Description

Episode Four of Backseat Drivers, presented by Adweek and Uber, features soccer star and entrepreneur Alex Morgan during the Cannes Lions Festival. In this episode, Morgan shares insights into her career and what drives her forward while riding in a car through Cannes. The video combines candid behind-the-scenes car interviews with exterior establishing shots of the festival and local streets. The production captures the vibrant energy of the advertising festival through dynamic framing and crisp natural lighting.