Adidas: My Body My Swim
Brand
Date
Mar 2023
Description
Adidas introduces the My Body My Swim campaign, a fashion-focused initiative centering on the experience of swimming. The production features a series of candid scenes, from locker room preparations to action-oriented footage of athletes in motion across poolside and open water settings. Directed by Love Song, the project highlights the movement and fit of the apparel through a mix of dynamic cuts and underwater perspectives. Utilizing natural lighting and live-action techniques, the campaign captures a realistic aesthetic that grounds the imagery in athletic performance and coastal environments.
Style
Horizontal, Commercial, Action, Clean
Industries
Color
Navy
Crimson
Background
Outdoor Pool
Context
Advertising Campaign
Associated creatives
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