Adidas: Falcon
Brand
Date
Jan 2020
Description
Adidas brings a high-energy perspective to the Falcon campaign, blending sportswear and automotive culture. Featuring Kylie Jenner, the project leans into an industrial, neon-lit aesthetic that highlights both footwear and vehicle customisation through a fast-paced commercial lens. Directed with a moody, action-oriented tone, the production utilizes slow motion and sharp lighting to emphasize texture and motion. The final result draws on a vibrant purple and pink color palette, supported by dynamic sound design from Wave Studios NY.
Style
Horizontal, Commercial, Action, Moody, Neon
Techniques
Slow motion
Industries
Color
Crimson
Pure White
Jet Black
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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