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Adidas: EQT

Brand
Adidas
Date

Jan 2023

Description

Adidas revisits its heritage with this documentary-style exploration of the EQT product line. The project traces the evolution of the brand’s essentials-focused philosophy, pairing vintage footwear footage with detailed design blueprints to map the line’s technical history. Creative direction by Johannes Leonardo grounds the narrative, which moves between dark, overhead studio workbench shots and archival film clips. The visual aesthetic utilizes a nostalgic, analogue-focused approach, blending monochrome sequences with live-action techniques to emphasize the design’s origins. Sound design for the project was provided by Mophonics.

Style

Documentary, Horizontal, Monochrome, Nostalgic

Techniques

Analogue / film, Super 8 / 16mm

Industries
Sportswear
Context

Brand Film / Corporate Video

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