Adidas EQT 2023

About

This archival video showcases the history and design evolution of the Adidas EQT product line. The sequence features vintage footage of footwear, technical design blueprints, and historical print advertisements highlighting the core philosophy of essentials-focused athletic gear. The visuals blend warm-toned archival film clips with dark studio workbench overhead shots and typography cards. Sound design and audio production are credited to Mophonics, with creative direction by Johannes Leonardo for Adidas.