Adam Lippes: Adam Lippes Spring/Summer 2025 Campaign

Mar 2025

The Adam Lippes Spring/Summer 2025 campaign explores structured tailoring and refined silhouettes through a series of minimalist editorial images. Photographed by Chris Rhodes, the campaign centres on model Mariacarla Boscono within bright, architectural spaces that emphasize the clean lines of the collection’s outerwear and formal attire. Art direction by Heiko Keinath and styling by Beat Bolliger lean into a quiet, sculptural aesthetic, utilizing soft natural light to highlight textures ranging from tactile leather to crisp pleated cotton. The production features a collaborative creative team including set designer Eric Mestman, hair stylist Tomo Jidai, makeup artist Jen Myles, and manicurist Michina Koide. Across the series, the imagery maintains a cohesive, minimalist focus, juxtaposing sharp garment silhouettes against neutral, geometric interiors.

Editorial, Vertical, Clean

Natural light

White Seamless

Advertising Campaign