Ad Council: Maddy Park, founder of Café Maddy Cab
Brand
Date
Sep 2022
Description
This Ad Council public awareness campaign spotlights the personal journey of Maddy Park, the founder of Café Maddy Cab. The documentary-style video piece explores themes of family history and individual choice through intimate, direct-to-camera storytelling. The production leans into a clean, warm aesthetic, blending live-action interview footage with a series of personal archival photographs and portraits. The piece was developed with creative direction from R/GA US, with production led by Invisible Collective and post-production by Cabin Edit.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Background
Living Room
Context
Brand Film / Corporate Video
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