Abercrombie & Fitch

Oct 2024

The Abercrombie & Fitch Fall YPB 2024 campaign highlights the brand's latest sportswear collection through a series of focused editorial portraits. Photographed by Alexandra Nataf, the visuals emphasize a clean, minimalist athletic aesthetic, utilizing soft natural light to showcase the textures and functional design of the apparel. The campaign features Sofia Lozano, whose dynamic poses and composed expression anchor the imagery. Set against bright studio interiors with large windows overlooking urban skylines, the project leans into a refined lifestyle approach. The production features hair styling by Jenny Kim and makeup by Maud Laceppe, maintaining a polished and cohesive look throughout the series.

Vertical, Clean

Natural light

Sportswear

Office

Advertising Campaign