Abercrombie
Do It In Denim
May 2026
Abercrombie’s Do It In Denim campaign presents a series of vignettes highlighting the brand's latest collection of jeans and casual outerwear. The commercial features a diverse group of models transitioning between studio settings and sun-drenched rooftop environments, leaning into a modern, lifestyle-focused aesthetic. Technically, the project utilizes live-action techniques to capture candid interactions, enhanced by the use of natural light and golden hour cinematography. Post-production and visual effects, managed by 9iFX Studios, integrate messaging interfaces and digital touchpoints to underscore a contemporary narrative.
Horizontal, Commercial, Golden Hour
Natural light
High Street Fashion
White Seamless
Advertising Campaign, TVC / TV Commercial
