Walmart: A WHO KNEW CAROL
Brand
Date
Oct 2026
Description
Walmart brings a festive narrative to life in 'A Who Knew Carol,' a holiday campaign featuring iconic Muppet characters within a Victorian-style village. The production leans into a classic storytelling aesthetic, set against a backdrop of snow-dusted cobblestones and warm ambient lamplight. Executed with a cinematic approach, the commercial utilizes live-action techniques to integrate the characters into a detailed, nostalgic world. Production and agency support for the project includes contributions from Leo New York, Fallon, and the community, with executive oversight from Nikki Baker.
Style
Horizontal, Cinematic, Warm, Nostalgic
Color
Burgundy
Navy
Camel
Background
Street
Context
TVC / TV Commercial
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