72 Magazine

Mar 2026

In a masterclass of visual storytelling, the Shivaruby campaign for 72 Magazine captures the intersection of high fashion and dramatic art, elevated through the evocative lens of photographer Gabriel Moses. The editorial project leans into a heavy, cinematic atmosphere, utilizing low-key chiaroscuro lighting to carve out the intricate textures of the garments against deep, moody backdrops. By focusing on the structural interplay between the model Shivaruby’s silhouette and elaborate, tactile materials—ranging from dense, radial feathered skirts to delicate vertical pleating—the imagery transcends standard luxury fashion photography. The deliberate use of natural light amplifies the dramatic contrast, allowing the ornate floral damask and intricate lace details to stand in stark, sophisticated relief. Crucial to this cohesive aesthetic, fashion editor Julia Sarr-Jamois curates a striking visual narrative that is further refined by the severe, structured hair styling of Cyndia Harvey and the precise makeup artistry of Petros Petrohilos. With set design by Hatty Ellis Coward and Stephanie Kevers providing a tactile, textured environment, the series feels both timeless and aggressively modern. This project exemplifies how a collaborative creative vision can transform traditional editorial portraiture into a series of cinematic tableaus that emphasize form, shadow, and the palpable quality of luxury textiles, resulting in a bold, authoritative statement on contemporary fashion.

Editorial, Vertical, Cinematic

Natural light, Natural light, Low-key / chiaroscuro, Low-key / chiaroscuro

Luxury Fashion Houses, Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion, Fashion