7-Eleven explores the morning coffee ritual in 'Commute,' a commercial spot that highlights the convenience store as a hub for urban social life. The film follows a group of friends navigating their morning routine, balancing smartphone activity with the sensory details of a fresh beverage pour.
The project channels a high-energy urban atmosphere through live-action technique and integrated motion graphics. Animated text bubbles mimic digital communication, overlaying the live-action footage to ground the narrative in the modern commute. Creative agency Dentsu led the project, with production support from Object & Animal and VFX contributions from The Mill US.
