7-Eleven leans into a surreal retail environment for this commercial project, titled Ball Pit. The spot transforms a standard convenience store interior into a playful, immersive space filled with plastic balls, contrasting everyday consumer behavior with an unexpected, whimsical visual concept.
Produced by ALTERED.LA, the live-action technique maintains a clean, bright aesthetic throughout the narrative. The project captures a man navigating the store floor, blending retail settings with an unconventional, playful atmosphere.
