For the telecommunications campaign Turning Blue, 2degrees highlights the common consumer frustration of unexpected mobile costs. The narrative centers on a protagonist navigating a billing issue before the visual focus shifts to a chameleon, which transitions to blue as a symbolic anchor for the brand's new direction.
Captured with a cinematic, grainy aesthetic, the live-action footage utilizes warm desk lighting to contrast with the stylized VFX sequences. Daniel Fletcher managed the post-production and visual effects, ensuring the color-shifting sequences integrated with the practical indoor environment.
