2degrees
Turning Blue
Brand
ProjectTurning Blue
Date
Jun 2026
Description
For the telecommunications campaign Turning Blue, 2degrees highlights the common consumer frustration of unexpected mobile costs. The narrative centers on a protagonist navigating a billing issue before the visual focus shifts to a chameleon, which transitions to blue as a symbolic anchor for the brand's new direction. Captured with a cinematic, grainy aesthetic, the live-action footage utilizes warm desk lighting to contrast with the stylized VFX sequences. Daniel Fletcher managed the post-production and visual effects, ensuring the color-shifting sequences integrated with the practical indoor environment.
Style
Horizontal, Cinematic, Grainy, Polished
Techniques
VFX / visual effects
Industries
Telecommunications
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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