2degrees

Aug 2026

In a refreshing departure from the fast-paced, high-intensity messaging typical of the telecommunications and technology sector, 2degrees introduces a whimsical creative shift with Rock a Bye Baby. This project leverages motion graphics to redefine the utility of the modern mobile device, transforming a static smartphone into a catalyst for tranquil slumber. The campaign centers on a charming animated video where a sleek smartphone rests upon a glowing, ethereal crescent moon, floating amidst a dreamlike, hand-painted celestial backdrop. By utilizing an artistic digital illustration style, the execution leans into a soothing visual language that effectively juxtaposes advanced connectivity with the gentle nature of a lullaby. The production is bolstered by high-level collaboration, featuring distinct creative vision from TBWA NZ, while the soundscape—a critical component for any motion graphics piece of this nature—was expertly crafted by the teams at Eardrum and Sonar Music. The resulting work reads as a sophisticated exploration of how brand narratives can pivot toward emotional resonance, trading frantic connectivity for serene, warm aesthetics. This motion-first approach feels both deliberate and gentle, successfully carving out a unique space for 2degrees within a crowded, often noisy industry by emphasizing comfort and ease over pure functional hardware specs.

Artistic, Cinematic, Warm

Animation, Motion Graphics

Telecommunications, Technology