1001: Case Study
Brand
Date
Mar 2026
Description
This commercial campaign for 1001 addresses the importance of regular eye examinations, balancing clinical documentation with stylized editorial sequences. The narrative transitions from a medical setting, featuring an optometrist at work, to a surreal desert environment. Shauna Seresin handled the post-production and visual effects, utilizing a vertical format that alternates between intimate clinical close-ups and wide group compositions. The production uses live-action techniques to emphasize the brand's focus on optical health and tailored eyewear.
Style
Vertical, Commercial, Moody, Warm
Industries
Context
Brand Film / Corporate Video
Associated creatives
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