1001
Case Study
Brand
ProjectCase Study
Date
Mar 2026
Description
This commercial campaign for 1001 centers on the necessity of regular eye examinations. The narrative alternates between realistic clinical environments, featuring optometrist-led consultations, and high-contrast, surreal desert sequences. Featuring a diverse cast in tailored apparel, the production employs a vertical format and live-action technique to bridge medical messaging with editorial visuals. Post-production and visual effects by Shauna Seresin refine the transitions between the technical close-ups and the wide-angle, warm-toned desert scenes.
Style
Vertical, Commercial, Moody, Warm
Industries
Telecommunications
Context
Brand Film / Corporate Video
Associated creatives
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