This commercial campaign for 1001 addresses the importance of regular eye examinations, balancing clinical documentation with stylized editorial sequences. The narrative transitions from a medical setting, featuring an optometrist at work, to a surreal desert environment.
Shauna Seresin handled the post-production and visual effects, utilizing a vertical format that alternates between intimate clinical close-ups and wide group compositions. The production uses live-action techniques to emphasize the brand's focus on optical health and tailored eyewear.
