10 Magazine

Mar 2026

In a striking visual feature for 10 Magazine, photographer Thomas Hauser captures the raw, kinetic energy defining the London-based label Knwls, presenting a masterclass in modern luxury fashion editorial. The series eschews standard industry polish for an grounded, deliberate approach, focusing heavily on the architectural silhouettes and complex textile play central to the brand’s identity. Through a curated blend of high-contrast monochromatic portraits and crisp studio strobe captures, the project effectively highlights the intricate seam detailing and distressed textures that mark Knwls as a pivotal voice in contemporary fashion. Styling by Tara St Hill elevates the compositions, pairing oversized, clean-lined garments with sharp, avant-garde accessories to ground the models in an atmosphere of editorial minimalism. Hair stylists Attila Kenyeres and Peggy Kurka complement these looks with sleek, intentional grooming that ensures the focus remains on the structural integrity of the clothing rather than mere ornamentation. By leveraging natural light alongside precise studio lighting, the team creates a tactile narrative that emphasizes the interplay between soft anatomy and hard-edged fabrics. This portfolio serves as a definitive look at the brand, successfully translating the visceral, rebellious spirit of London style into a polished, high-fashion context that feels both urgent and timelessly composed, effectively anchoring the brand within the elevated landscape of global luxury fashion houses.

Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion