032c: I Would Prefer Not To
Brand
Date
Jun 2025
Description
032c presents 'I Would Prefer Not To', a fashion editorial project captured in stark monochrome. Featuring models Stella Maxwell and Kevin Nyavedji, the series utilizes a minimalist studio setting to focus on tailored silhouettes and graphic streetwear. Photographer Max von Gumppenberg captures the subjects against a neutral seamless backdrop, employing soft, diffused studio lighting throughout. Creative director Maria Koch and fashion director Ras Bartram oversee the aesthetic direction, which leans into sculptural footwear and heavy cotton staples, including logo-branded hoodies.
Style
Editorial, Monochrome, Minimalist, Vertical
Techniques
Soft Light
Background
Grey Seamless
Context
Editorial
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