032c

Nov 2025

032c explores the intersection of athleisure and streetwear in their Hardcore Wellness collection. Captured through the lens of photographer Daniel Roché, the series alternates between raw, flash-lit environments and clean, minimalist studio settings to highlight the collection's relaxed, monochromatic silhouettes. The project features model Bruno Sharif, whose poses across underground parking garages and architectural locker room spaces emphasize the utility and comfort of the apparel. The imagery utilizes a mix of direct flash and natural light to create a high-contrast editorial look, grounding the collection in a contemporary, urban aesthetic.

Vertical, Editorial, Clean

Streetwear

Advertising Campaign