032c: Hardcore Wellness

Nov 2025

For the Hardcore Wellness collection, 032c presents an editorial campaign that merges streetwear sensibilities with a stark, athletic aesthetic. Captured by photographer Daniel Roché, the imagery features model Bruno Sharif against a series of contrasting environments, moving between the utilitarian textures of underground parking garages and the controlled, architectural simplicity of modern studio spaces. The visual narrative leans into clean, high-contrast compositions, utilising both sharp flash illumination and soft natural light to frame the collection's focus on monochromatic sets and relaxed, oversized silhouettes. The project balances a raw, urban energy with minimalist design cues.

Vertical, Editorial, Clean

Advertising Campaign