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Bruno Sharif walking in an underground parking garage wearing a black 032c sweatshirt and holding two green drinks.
Man wearing a light-colored hooded sweatshirt and matching sweatpants standing in an indoor parking garage.
Model Bruno Sharif wearing a light beige 032c zip-up hoodie and sunglasses against a translucent panel background.
Two models wearing matching cream tracksuits walking in an underground parking garage holding green smoothies
Model wearing a light grey tracksuit and sunglasses lying on a floor against a fluted wall for 032c Hardcore Wellness.
Model Bruno Sharif wearing beige sweatpants and an open zip hoodie on a bench for 032c Hardcore Wellness
Bruno Sharif walking in an underground parking garage wearing a black 032c sweatshirt and holding two green drinks.
Man wearing a light-colored hooded sweatshirt and matching sweatpants standing in an indoor parking garage.
Model Bruno Sharif wearing a light beige 032c zip-up hoodie and sunglasses against a translucent panel background.

032c Hardcore Wellness 2025

About

For the Hardcore Wellness collection, 032c presents an editorial campaign that merges streetwear sensibilities with a stark, athletic aesthetic. Captured by photographer Daniel Roché, the imagery features model Bruno Sharif against a series of contrasting environments, moving between the utilitarian textures of underground parking garages and the controlled, architectural simplicity of modern studio spaces. The visual narrative leans into clean, high-contrast compositions, utilising both sharp flash illumination and soft natural light to frame the collection's focus on monochromatic sets and relaxed, oversized silhouettes. The project balances a raw, urban energy with minimalist design cues.

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