This extensive editorial campaign for 032c captures the legendary Eva Herzigova in a series of striking juxtapositions, masterfully blending high-fashion sensibilities with raw, architectural environments. Under the sharp creative guidance of art director Mirko Borsche and fashion editor Anastasia Barbieri, the project leans into a cinematic aesthetic that oscillates between the ethereal and the industrial. Photographed by Reto Schmid, the imagery frequently pairs voluminous, high-concept gowns—ranging from delicate lace and sheer floral prints to dramatic black latex—against the stark, brutalist geometry of urban structures, helipads, and weathered classical stonework. With the collaboration of Alessandro Rebecchi on hair and Luciano Chiarello on makeup, Herzigova’s natural, voluminous curls and bold beauty looks serve as a grounding force amidst these grand, often surreal settings. Whether wading waist-deep in a river or posing on rain-slicked cobblestone streets, the project employs a consistent natural light technique to emphasize the intricate tactile qualities of the garments, from feather trimmings to metallic hardware. By integrating disparate elements like baroque fountains and modern glass-domed structures, the campaign channels a sophisticated, editorial minimalism that celebrates the interplay between organic fluidity and rigid design. The result is a visually arresting narrative that feels both performative and profoundly grounded, showcasing the brand’s ability to elevate the human form within the landscape of modern architectural history.
