Rinee Shah

Bio

Rinee Shah is an innovative creative director, illustrator, and writer who has made a significant mark in the world of advertising and storytelling. Honored as a 2023 Ad Age 40 Under 40, Rinee's dynamic career is a testament to her imaginative prowess and leadership in the creative industry. In recent years, she has spearheaded groundbreaking campaigns for Oatly in North America, crafted engaging episodic web series for Spotify, and made history as the creative director of Snapchat’s inaugural global TV campaign. Rinee's versatile skill set extends to product design, where she has led prototype-building sprints for Kodak, all while publishing a trio of illustrated books that celebrate creativity and humor. Rinee's comedic talent shines through her past role as a writer for San Francisco's iconic sketch comedy group, Killing My Lobster. Her short film, Spooners, which she co-wrote and directed, has captivated audiences at comedy film festivals nationwide. As both author and illustrator of The Made-up Words Project, Rinee has created a whimsical visual dictionary that captures the playful language shared among friends and family. Her second illustrated book, OFF: The Day The Internet Died, written by Chris Colin, debuted in March 2021, further showcasing her unique storytelling abilities. Rinee's latest collaboration, LOL 101: A Kid’s Guide to Writing Jokes, co-authored with David Roth, has become a sensation, securing the #1 spot on both and Barnes & Noble. Featured on the TODAY show and a recipient of the 2023 Good Housekeeping Kid Books Award, this book underscores her commitment to inspiring young minds through humor and creativity.