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  • ·Zvelle Fall 2024 Campaign Silhouette with Red Curtains
BrandZvelle
ProjectFall 2024 Ad Campaign
A silhouetted person opening heavy red stage curtains with bright backlight filtering through, creating a dramatic halo effect.

Zvelle Fall 2024 Ad Campaign 2024

Associated creatives

Elle AyoubZadeh
Elle AyoubZadehZvelle Creative Director
Shervin Lainez
Shervin LainezPhotographer
Pedro Idele
Pedro IdeleModel

Tags

person opening red curtainsperson opening curtainsred curtainssilhouetted figuresilhouette

Description

This striking commercial image for the Zvelle Fall 2024 ad campaign features a silhouetted figure standing centrally while drawing back heavy red stage curtains. Bright backlighting creates an intense halo around the person and illuminates the dark background space with a theatrical flair. The composition is square, emphasizing the centered symmetry of the opening drapery and the dramatic shadow cast on the floor. Photographed by Shervin Lainez with Pedro Idele modeling and creative direction by Elle AyoubZadeh, the piece uses high-contrast lighting to convey a theatrical presentation.

Style

Commercial, Square, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Bags & Accessories

Color

Jet Black (50%)
Burgundy (50%)

Background

Theatre

Context

Advertising Campaign