BrandZvelle
ProjectFall 2024 Ad Campaign

Zvelle Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image from the Zvelle Fall 2024 ad campaign features a male model walking forward on a wooden stage framed by heavy red velvet theatre curtains. The dark background is illuminated by a spotlight positioned behind the subject, casting a dramatic low-key glow on the floor and creating strong contrast. The model wears a dark button-down shirt and trousers. Photographed by Shervin Lainez with creative direction by Elle AyoubZadeh, the composition captures a theatrical and cinematic mood.
Style
Editorial, Cinematic, Square, Matte
Techniques
Low-key / chiaroscuro
Industries
Designer Fashion
Color
Jet Black (60%)
Scarlet (40%)
Background
Theatre
Context
Advertising Campaign